Set in an AMC Theater in the iconic Mall of America, 10:01 drops into and out of the various minds of the audience members during the few minutes before the feature rolls, sampling various filmic genres (horror, magical realism, SF, the love story, porn, and much more) as it speeds toward an apocalyptic conclusion called our society of the spectacle.
You’re sitting in a darkened theater, waiting for the film to begin, when American culture explodes all around in I-Max, Surround Sound, Technicolor — this is the experience of reading Lance Olsen’s brilliant 10:01, a novel in frames that unreels the random thoughts of a random movie audience: a screening of our own moment that Olsen lights with the white heat of a projector beam. + STEVE TOMASULA +
Lance Olsen is a writer whose technical ingenuity is matched only by his fertility of invention and compassion for his characters. His novel 10:01 illustrates all these qualities beautifully. + PAUL Di FILIPPO +
All America comes to the Mall of America to settle in (or not) to one of its fourth floor theaters: to fantasize, to make their own films, to hide out, make out, freak out, speak out (to themselves, their cell phones, each other, their absent partners, to the world at large) in the voices of all America. So caught up are these characters in the bizarre, fragmented, apocalyptic film of their own lives that they never get to the main feature, which is, of course, Lance Olsen’s fine, penetrating novel. + ALVIN GREENBERG +